Blogging to build Social Networks

Social Networking can be one of the most important aspects of your Search Engine Optimization strategy. Writing a blog is one good way of using social media to establish your presence on the web.

Why write a blog? A good blog...

• provides blog visitors with up-to-date information.
• establishes you as an expert in your field.
• invites comments to spur user discussions, giving you important feedback.
  
• gives you free and easy access to creating search-engine friendly content.
• is easy to edit without any knowledge of web design.
  

On a blog, you can write about different things that you could write about on your corporate website. Blogging can be more casual in its lingo. Blogging can be spontaneous. Blogging can be fun.

You can think about a blog as a means of communicating to your target audience that you are an expert in your field. Most appropriately, a blog is not used to drive direct sales, but to establish yourself in the field as a well trusted source of information. This can have great long-term effects for your business.

Blogging Software

• Blogger
• LiveJournal
• Tumblr
• Wordpress
• Xanga